I graduated from the University of the Arts in Philadelphia, PA with a Bachelors in Fine Art (with honors), where I majored in Illustration and minored in cello. It is here where I cultivated my artistic eye and developed a craftsman mindset of deliberate practice to continually level up my skillset. As a freshman, no one would point me out as being especially talented, but through relentless effort, I’ve had the honor of exhibiting my artwork at the Museum of American Illustration in Manhattan, as well as in the U.S. Capitol in Washington, D.C.

I first discovered instructional design during my career as a successful general manager. After being the youngest person ever to be awarded a prestigious ‘Manager of the Year’ award, everyone wanted to know my secret. My answer was always training- consistent and specific training. I crushed key performance indicators (KPIs) by creating my own standard operating procedures (SOP), employee trainings, and even my own algorithms to quantify previously unquantifiable behaviors and metrics, assessing the results and in turn leveling up. I became very confident that I could turn around any underperforming team by conducting my own needs analysis, identifying where the knowledge, skill and performance gaps were, and created training specifically to solve for the gap, resulting in lasting and measurable employee behavior change.

I’ve always loved testing my physical and mental endurance and recently finished an Ironman Triathlon. An Ironman triathlon is a long distance endurance event consisting of 3 disciplines (2.4 mile swim, 112 mile bike, 26.2 mile run) completed consecutively with no breaks. There are many intermediate cut off times and ultimately to be completed in under 16 hours. I was able to complete the Ironman with only four months of focused training. To level up, I had to upgrade my mindset. No longer was ‘keep going’ and ‘never give up’ enough. For Ironman, I worked with ‘keep pushing’ and ‘don’t let up’. It worked and I was only one of 50 women out of the 650 total participants to complete the triathlon. I know firsthand that anything is possible.

For an individual, to scale is to climb, strive, to achieve. For a business, to scale is to grow and expand. At Scale Instruction, I help businesses scale by getting employees to scale through the use of precise training that fills in knowledge, performance and skill gaps. The logo is a bit rugged because growth is never easy, however I make the process friendly and enjoyable, applying adult learning principles and psychology, all while managing cognitive load. The mascot is a mountain goat to represent striving to become the G.O.A.T. (greatest of all time). The color palette is inspired by Air Force One to represent that training is a vehicle to become anything we put our mind to, maybe even the president!